Do you ever wonder what happens to your body when you drink alcohol?

Is it safe to drink at any stage of pregnancy?

How much is “one drink” when you drink beer, wine or spirits? How can I talk to kids about alcohol?

The Alberta Gaming and Liquor Commission (AGLC) has launched DrinkSense, a responsible drinking campaign that will give Albertans information and resources to answer these questions and more.

“DrinkSense represents the AGLC’s ongoing commitment to social responsibility and promotion of moderate alcohol consumption,” said Bill Robinson, president and CEO, AGLC. “DrinkSense will help increase public awareness, strengthen stakeholder partnerships and promote responsible use of alcohol for all Albertans.”

DrinkSense kicked off on September 9, and featured a new website (, digital advertising, and promotional materials at more than 130 Best Bar None venues across Alberta. This launch coincided with a new DrinkSense-branded Fetal Alcohol Syndrome Disorder (FASD) campaign.


screen-shot-2016-10-20-at-4-42-43-pmThese guidelines are based on the average person. The effects of alcohol vary greatly from one person to another, so it’s important to know how alcohol affects you. Weight, size, genetics, stress and lack of sleep are just a few reasons these guidelines vary according to the person.

  • What’s in a Drink?

Some drinks might taste stronger than others but, when standardized, they all have the same alcohol content.


  • Zero alcohol, Zero risk for FASD

Remember, there’s no safe amount of alcohol to drink during any stage of pregnancy. FASD is 100 percent preventable. You can still enjoy a night out by enjoying tasty mocktails instead. Check out these mocktail recipes.

  • Other tips to enjoy responsibly
  • Pour smaller drinks
  • Enjoy spritzers so your drinks have less wine
  • Host smarter parties
  • Be sure to serve beverages other than alcohol
  • Serve snacks throughout the night
  • Pace your drinking and when you serve drinks.
  • Plan for guests to stay or get a safe ride home so no one drinks and drives
  • Keep track of your drinking – not just per night, but how much you consume each week. Two glasses of wine a night might not seem like much, but 14 glasses a week can take a toll.

For more information on DrinkSense and the effects of alcohol, visit



Dan Huang is a Senior Communications Officer with the Alberta Gaming & Liquor Commission (AGLC) which oversees the liquor and gaming industries in Alberta. Driven by a bold and balanced approach, the AGLC is committed to making choices that Albertans can trust that deliver economic and social benefits to the province of Alberta.