The Alberta Gaming and Liquor Commission’s (AGLC) latest DrinkSense campaign is sparking a conversation on responsible drinking with young adults, ages 18 to 29.

The six-week campaign that runs from February 3 to March 10 focuses on young adults with videos playing at Cineplex movie theatres, online advertisements, and posters that drive consumers to take an online quiz on “What do your empties say about you”. A 7’ Drinko game will also hit select Alberta campuses that will provide a fun, interactive experience for students while educating them on how to drink responsibly. also features numerous helpful tips and videos to help people better understand what responsible drinking looks like.








Why the focus on young adults? “Last fall’s successful launch of DrinkSense educated and created awareness to Albertans on the importance of what it means to drink in moderation,” said Eric Baich, Manager, Social Responsibility-Liquor, AGLC. “What research is showing about young adults in this age group is that while they are aware that binge drinking is an unhealthy behavior, there still is a low level of awareness of Canada’s Low-Risk Drinking Guidelines. To build on the momentum of the DrinkSense launch, this DrinkSense campaign will be an exciting and unique opportunity to reach them with creative messaging – all while promoting that you can still enjoy a great time by making responsible choices when consuming alcohol.”

To take the quiz or to learn more about DrinkSense, visit

What are some strategies for staying within the limits?

  • Drink water or flavoured mineral water instead of alcohol
  • When you host parties, serve snacks throughout the night
  • Keep track of your drinking – not just per night, but how much you consume each week.
  • Enjoy spritzers so your drinks have less alcohol

Information on setting drinking limits and when to not drink alcohol.

Dan Huang is a Senior Communications Officer with the Alberta Gaming & Liquor Commission (AGLC) which oversees the liquor and gaming industries in Alberta. Driven by a bold and balanced approach, the AGLC is committed to making choices that Albertans can trust that deliver economic and social benefits to the province of Alberta.