With St. Patrick’s Day only days away, we know your restaurant or bar is getting ready for the rush of green and merriment! For your customers, this is a fun day (and especially this year since the holiday falls on a Friday!) , but for you, it’s a tiresome, hectic day. So, how do you keep ahead of all the traffic and make your restaurant profitable and fun for this very lucrative day? We have some solutions for you!

Here are five ideas you can do to prepare yourself and your staff for this fun and profitable day. 

1. CREATE A SPECIAL ST. PADDY’S DAY MENU 

From drinks to snacks, think about ways you can incorporate the holiday into your menu. You can offer Irish themed drinks or appetizers that will draw a crowd! People love to get in the mood, so make sure that you have a lot of Irish-related alcohol and libations on hand (this includes green beer, Irish whiskey and Guinness). Thinking about some daily specials? Consider adding some authentic Irish dishes to your menu for the day, or even the weekend. From corned beef to Shepherd’s Pie, you have options, so be creative!

2. PROMOTE, PROMOTE, PROMOTE 

From fun window displays to something as simple as a chalkboard design on a sandwich board, you have an opportunity to draw a crowd! Use traditional and digital channels to promote the fun themed items you have going on inside your restaurant, and watch your traffic grow! Millions of consumers are looking for a place to celebrate this fun and fancy-free holiday, so make sure they know that you have a fun night planned for them! Need help planning your social media and digital plan for future holidays? Check out our Digital Bootcamp event this month and learn all the best tips!

3. CREATE A GAME PLAN

Make sure your all your staff knows what’s happening, and prepare them for what could be a crazy and hectic shift. Make sure you’re fully staffed and have a game plan in case of emergencies. Coordinate and manage your staff by considering how large servers sections will be,  how many bartenders will be behind the bar, how many breaks they are allowed to take and even if you will have a greeter at the door.  If you’re creating a new menu for the holiday, make sure to go over the menu with your team and educate them on any of the additions. Remember to include them in the process and ask for any feedback! A connected team is a happy team!

4. GET YOUR BAR STAFF ONBOARD 

This holiday is fun, but does require some gentle-handling, especially with your liquor policies. Take time to educate and refresh your staff on bar policies. Remind them to keep track of how much they are serving and when is the optimal time to cut someone off or when to refuse service.

5. BEEF UP YOUR SECURITY PERSONNEL  

We never want to think that something bad can happen to us, but it could. Consider the safety of your guest and your employees by ensuring you have security on staff for St. Patrick’s day. Forgetting or forgoing security could leave you and your business open to potential law suits and damages to your property.

6. BONUS: HAVE FUN 

Don’t forget to take time to enjoy all that St. Patty’s day has to offer!

Author

Content Marketing Specialist at Restaurants Canada. For inquiries or guest submissions, contact achauhan@restaurantscanada.org