Recently, Students Against Drinking and Driving (SADD) Alberta and the Alberta Gaming & Liquor Commission (AGLC) unveiled liquor store bags designed by Kimberlie Crowe, a Grade 11 student from Lethbridge and the 2016 SADD Liquor Bag Design Contest winner.

Kimberlie’s powerful message “Don’t mix cheers and gears” was printed on one million paper liquor bags that were distributed to liquor stores throughout Alberta during the May long weekend.

“I created my bag in the hope of having a positive effect on one’s decision to not drink and drive. When you make the decision to drive under the influence of alcohol you are not only putting yourself at risk, but also those around you. Understanding the consequences of drunk driving is important and can save lives.”

Kimberlie Crowe, Grade 11 student, Lethbridge Collegiate Institute


Now in its fifth year, the SADD Alberta Liquor Bag campaign works with elementary, junior high and high schools to have students create a message on a paper liquor bag illustrating the dangers of impaired driving. Once students create their messages on the bags, the bags are then delivered to liquor stores in the student’s community by teachers or a SADD representative. In 2016, more than 280 schools throughout the province created impaired driving messages on more than 65,000 liquor bags.


Dan Huang is a Senior Communications Officer with the Alberta Gaming & Liquor Commission (AGLC) which oversees the liquor and gaming industries in Alberta. Driven by a bold and balanced approach, the AGLC is committed to making choices that Albertans can trust that deliver economic and social benefits to the province of Alberta.