Anne-Marie Hardie


Keys to successfully expanding a beloved business

Topper’s Pizza, the beloved Northern Ontario pizza chain, is in the process of expanding across Ontario, with six new locations in the province. The newest Thunder Bay pizzeria set record sales numbers, with over 4000 pizzas in one week – and their Facebook fan base expanded by over 1,000 followers in a week. Here’s how they made it happen: The company spent a full year establishing the groundwork and forecasting for the next phase of their business.  This included refreshing their brand, hiring a new Director of Franchise Development, and surveying more than 8,000 customers, all of which helped pave the way for successful future growth, technology, and customer service. “We took the last year to really establish important groundwork that got us to this point,” said Karen Trottola, Director of Marketing and Communications. “We spent time to find the right franchise owners and took another look at our branding.” To…