Diane Chiasson


Seven marketing ideas for the back-to-school crowd

Back-to-school is one of the busiest times of the year for retail stores, as families stock up on new clothes, backpacks, pencils, notebooks and other items. Amidst all the chaos and frenzy of trying to get ready for school, families must also eat. As a restaurant or foodservice operator, there are several ways you can help busy families make the transition from summer to fall by offering meal deals to help make life easier. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm in Toronto, offers these ideas on how to take advantage of the back-to-school market: Family meal deals The first few weeks in September can be very hectic and chaotic for many families, as they try to establish a regular routine. For many busy families, getting dinner on the table in time can be a crux. Consider offering a back-to-school family-style meal deal…