Many restaurant and foodservice operators often overlook some of the less obvious points that might help to make their operations more successful – like…

Selling retail and promotional items can help your company in many ways. It can help you enhance and strengthen your brand image, as well…

Thanks to ‘Selfie Culture’ Millennials Are Eating with Their Eyes – Here’s How Canadian Restaurants Can Respond  When millennials go out to eat, they’re…

In my last post, we talked about getting the press’ attention, and how to craft a good story pitch. Certainly, at some point, whether…

With St. Patrick’s Day only days away, we know your restaurant or bar is getting ready for the rush of green and merriment! For…

A new trend is showing up on the restaurant scene: garbage-to-plate dining. As hilarious (or disgusting to some) as it sounds, this movement could…

There is extra business to be made in off-premise catering.  It is time to capitalize on the many businesses and companies planning their annual…

Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic…

Copywriting has a valuable role in restaurant marketing. Whether it is your website copy, the wording on your menu or your voice on social…