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Are You Instagram Worthy?

Social currency is a critical part of your value equation, so are you Instagram worthy? Marketers love the phrase, “Value is the price of entry” but when we see cherished brands losing share of voice, we have to ask: Has our definition of value changed? Yes, absolutely. Traditional marketing models are breaking, and those that can zig while others zag are finding a way to grow their brands at premium price points. A huge part of this is what social currency you can offer your consumer. Four out of five consumers are more likely to make a purchase based on social media referrals, and it’s almost a part-time job curating our personal profiles on channels like Instagram and Facebook. There are no clear rules to delivering a superior experience through social media. But by adding some creativity and options to personalize, social currency can be leveraged for any brand. Who…