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5 tips to protect your restaurant from CASL

Some major changes are coming our way for email and text message marketing in Canada. On July 1st, 2014, the Canadian Anti-Spam Legislation (CASL) will come into effect, and it’s one of the most aggressive anti-spam laws in the world. In a nutshell, you can no longer email or text anyone in Canada until you have their express consent to do so. Otherwise, the fines can be quite expensive, ranging anywhere from up to $1 million for individuals and up to $10 million for companies. So what can you do to make sure that you are not breaking any of the rules? Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm in Toronto, offers the following tips to help protect yourself and your restaurant or foodservice operation from CASL: Get express consent Make sure that everyone on your mailing list has given you direct permission…