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Ten ways to spread your message via good copywriting

Writing good copy for marketing is essential to any business to attract customers. As a restaurant or foodservice operation, your business has many areas where there is a need for good copywriting including your website, social media, menu, print, radio or TV ads, direct mail or email, newsletters, signage, and POP materials. There are so many different avenues to send your customers a message, but in today’s society, where readers are bombarded by marketing material everywhere they go, your message must be succinct and make an impact to get them to visit your operation. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm in Toronto, offers the following advice for writing the most effective marketing material for your restaurant or foodservice operation: Put your offer in a box Whether in a brochure, newsletter, email or menu, put your offer in a centred, rectangular box to…