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6 ways to make your restaurant website more appetizing

This article first appeared in the Small Business Resource Center blog at Deluxe.com. With 84 percent of consumers looking at more than one restaurant website before deciding where to dine, it’s imperative to stand out with a persuasive, attractive, easy-to-navigate site. Keep in mind your target audience and be sure that the type of establishment and the offerings you have are displayed prominently. Our research shows there are the six ways restaurants can consistently attract more customers: 1) Put the important information front and centre With the tap of a button, diners expect to find the information they need to decide about visiting your restaurant.  And, your window to catch and keep them is short – just 5 seconds. To give them what they’re looking for quickly and easily, you’ll want to place this information on your home page: Contact information, hours, directions Reservation policy Specials and promotions (happy hours, trivia night, etc.) 2)…