Every trend list for the last 10 years has featured “local” food. Consumers are hungry for it. For many, local means reduced food miles, more flavour, and higher transparency in production. But it’s not just consumers who are looking for local food. In a 2017 report released by the United Nations World Tourism Organization (UNWTO), they wrote that “88.2% of destinations consider food a strategic element in defining its image and brand.” This means that restaurants and the experiences they offer are an invaluable asset to a destination when attracting visitors. And more visitors mean more dollars spent in dining rooms. Understanding why your customers are demanding local food will help guide your marketing decisions, allowing you to differentiate yourself from your competitors, and to maximize your profitability. Here are five reasons why capitalizing on the link between local sourcing and tourist spending is good for your business (and a…
