6 Ways to Create a Marketing Calendar

How to create a marketing calendar Being organized is essential to running a successful business – regardless of what type of business you are in. In terms of putting together a successful marketing plan, the first thing you need to do is to create a monthly calendar of promotions, or a marketing calendar. A marketing calendar will document the dates, the types of tasks and the targeted budget for each marketing campaign you plan to run. This will help you stay on track and within your budget. It will also help you organize your promotions for the entire year by putting all this information into a single spreadsheet. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm in Toronto, offers the following advice on how to start a marketing calendar. Identify your goals Before you decide what type of marketing campaigns you want to run…