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Restaurant marketing trends for 2012

Restaurant marketing trends for 2012 The global economy has still not fully recovered, so we are looking at another year of finding ways to offer customers the best value. But with growing food costs, as well as increases in taxes and real estate, 2012 looks to be another challenging year for many restaurant and foodservice operators. Therefore, it is imperative that you have a good marketing plan and strategy in place to ensure you are in position to have a successful year. As we all know, social media is no longer something that only young people use. It is now considered a necessity for business owners of all generations. But small businesses can look forward to several new exciting opportunities to expand in this direction. As an added bonus, social media marketing costs much less than traditional advertising like TV, radio and print. Diane Chiasson, FCSI, President of Chiasson Consultants…