Yelp as a Tool

Yelp as a Tool What is the cost of a bad Yelp review for a restaurateur or an owner/operator? A sharing economy is helpful in streamlining the decision process – and with the rise of apps and platforms such as Air BnB and Yelp, this world is easier to access than ever before. It’s a simple formula: positive reviews mean good service and a brand recognition that’s hard to buy. Customers are 58 per cent more likely to share their customer experiences than 5 years ago and 45 per cent of customers share their negative experiences over social media, while 35 percent post them on review sites. This means, for better or for worse, you have to expect some feedback on the service you provide to your customers. So, what is the purpose of being on Yelp, you may ask? It’s been reported that a 1-star increase can yield a…