Restaurant Marketing


6 ways to promote vegetarian dining

6 ways to promote vegetarian dining Today, there are over one billion vegetarians in the world, and every day, more than 2,000 people convert to vegetarianism. A recent poll indicated that in North America, around 13 per cent of people identified as either vegetarian or vegan, and that number is expected to continue to increase in the future. According to Google Trends, public interest in a vegetarian/vegan diet is higher than ever before. Whether the trend is sparked from many celebrities from Justin Timberlake to Bill Clinton preaching vegan diets or from a desire to eat healthier, it’s clear that this demographic is growing. The cost of meat has also soared over the past few years, so many restaurant and foodservice owners and operators are feeling the tight squeeze with their food costs. Promoting more vegetarian/vegan dining options will help cut down on food costs and increase profits. So as…