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Restaurant Marketing

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6 rules for writing good restaurant marketing material

Businesses are often told that they should be spending anywhere between 10 per cent to 30 per cent of their sales on advertising and marketing. For some smaller restaurant operators, this is a significant amount of money. However, without good restaurant marketing material, how do you get customers in your door? In today’s world, consumers are now inundated with emails, newsletters, coupons, junk mail, loyalty programs, etc. They can barely keep track of all the different businesses they have signed up for. So you need to really grab their attention if you want your restaurant to be noticed. There are a few simple rules to follow if you want to get your potential customers to read what you want to tell them. Whether you are running an email campaign or a direct mail campaign, Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm in Toronto…