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Gaining a return on your regular customers

Listening to your best customers can be the difference between winning and losing in the market-share game In a world where everyone seems to take pleasure in telling you what you’re doing wrong, or what you could do more of, letting your best customers tell you what you’re doing right might just be the key to building your business and feeling great while doing it. Talking to your best customers helps you learn what matters most to them. What these key customers know for certain is what brings in most of your business. Armed with this knowledge, you can focus on what they love about you – and eliminate what they don’t – to drive top line growth. Simply stated, not all customers are created equal. You make money on some, you pay the overheads with others, and as hard as it is to admit, there are some you would…