Marketing is one of the most important aspects of running your restaurant business. But your strategy shouldn’t stop with your local marketing efforts. Your online brand is equally as important, for many reasons. 1. Your Website is Your Front Door Today’s diners are keen to learn as much as they can about your restaurant before they make a reservation, so they’ll visit your website to get information. There, they expect to find your menu, hours of operation and location, social media links, and maybe even a blog. The thing about your website is: it’s not a one-and-done thing. You need to continually update it to reflect new menu items or prices, special events, and announcements to keep customers coming back to your site. What you can do: If you don’t yet have a website and are holding off due to the cost, realize that it doesn’t have to be expensive.…