How do you feel about customer feedback? The restaurant and hospitality sectors are particularly prone to the power of reviews. Good ones are great for business and can help boost your reputation and increase customer engagement as people look for somewhere to eat or stay. A bad review, however, can have exactly the opposite effect, seed doubt in the minds of potential customers and take a long time to recover from. It’s Easy to Complain Today Mobile apps, social media and review websites have made it easier for customers to say exactly what they think of you and your business. One small thing in your restaurant – perhaps you were very busy and the service was slow because of staff shortages – can be amplified when a review is published online. Handling feedback, whether positive or negative, is now part of everyday brand management. Whereas a few years ago a…
Restaurant and dining loyalty rewards programs have come a long way from the one-per-visit punch card days… or have they? According to the recent “Shifting Loyalties in Canada”…
Maximize holiday sales, guest counts and customer satisfaction with these tips for navigating Easter, Mother’s Day and beyond. Mother’s Day is the restaurant industry’s second-busiest day of the…
It’s never been more important for restaurants to embrace trends in new technology. Of course, there’s greater competition in today’s fast-paced, modern world and we all need to…
Labour is a clear concern for Canadian restaurant operators and measuring employee retention can help your business and drive profitability. A recent survey found that the number one…
Social currency is a critical part of your value equation, so are you Instagram worthy? Marketers love the phrase, “Value is the price of entry” but when we…