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Beat the Heat: Growing your Summer Sales

Heat-wave summer… declining sales? August is here, but there’s still plenty of summer left! For consumers and restaurateurs alike, this is the time to maximize your outdoor activities, and what’s better than a nice drink on a patio with friends? During the summer months, restaurateurs and operators rely on their patio sales to put them above and beyond, but what about when the heat gets too hot to handle? It’s time to take a closer look at what’s happening with your customers’ appetites during those hot, hot days, and some ideas to help you increase your sales. Is it scientific? Does appetite suffer during a summer heat wave as compared to normal summer weather? It’s no surprise that heat seems to diminish appetite, and eating warms us up… Based off of the book Nutritional Needs in Hot Environments, by C. Peter Herman, “Most analyses of heat and eating … point out…